Our approach
From 2018 to 2025, the property now known as Hotel Santa Maria was operated as part of the well-known Daish’s Holidays Group, welcoming thousands of guests to its prime seafront location on Blackpool’s North Promenade. During this time, the hotel became a favourite base for coach holidays and traditional seaside breaks, earning a reputation for friendly service, hearty meals, and a warm, welcoming atmosphere. The new ownership builds on this legacy, preserving the spirit of great British hospitality while introducing a fresh, modern approach designed for today’s independent travellers.
